For Responsible Living

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         For Responsible Living
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DESPITE ITS SUCCESS, DIESEL’S PHILOSOPHY HAS REMAINED UNWAVERING SINCE ITS INCEPTION: PASSION, SELF-EXPRESSION, AND A DETERMINATION TO CHANGE THE GAME.

Now we commit to taking on a bold new challenge, confronting the social, economic, and

environmental impacts of the fashion industry at large, a challenge Diesel is ready to face - head on.


This is why we launched our strategy, Diesel For Responsible Living which outlines our commitment to taking action for the benefit of current and future generations, ensuring Diesel’s continuing success in a changing world, based on four Pillars.

Be the alternative

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         Be the alternative
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We commit to creating alternative, responsible products and packaging, by seeking out low impact materials and innovative techniques, investing in research and development, and collaborating with others to find more sustainable solutions throughout all stages of our value chain.

Stand for the planet

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We commit to climate action, and to rising for environmental stewardship, by minimizing our greenhouse gas emissions, reducing our water footprint, and improving reuse and recycling rates across our operations.

Celebrate Individuality

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We commit to developing a sustainability culture within the company, honoring employees’ rights and their diversity, which allows us to thrive, treating all equally, nurturing employees to fulfil their potential, and promoting a safe work environment.

Promote integrity

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We commit to working towards the highest social and environmental standards throughout our supply chain, by enhancing the traceability of our products and promoting positive practices amongst our suppliers.

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